About us

ReelFishingMerch was created in 2024 from a simple conversation and a shared passion for fishing.

I’m a female fisherman from Sweden, and like many women in the fishing world, I noticed something missing. There wasn’t enough fishing merch designed with women in mind. Most apparel was made for men, leaving women with limited choices that didn’t reflect our style, confidence, or love for the sport.

One day, while talking with my husband about this exact problem, we joked about me being a “fishing princess.” That joke turned into an idea and that idea became a brand. Why shouldn’t women who fish feel represented, confident, and proud on and off the water?

That’s how ReelFishingMerch was born.

What started as a mission to create better merch for women has grown into something bigger. Today, ReelFishingMerch creates fishing apparel for both women and men, as well as matching couple merch for those who share their love for fishing together. Because fishing is better when it’s shared,whether you’re on the boat, on the shore, or living the fishing lifestyle side by side.

Our designs are inspired by Scandinavian roots, life on the water, and real fishing couples who support each other’s passion. Strong, functional, stylish, and made to be worn with pride.

Fishing isn’t just a hobby, it’s a lifestyle, a bond, and a way of life.

Welcome to ReelFishingMerch — made for anglers, couples, and communities who live for the reel moments.